FWRD Kendall’s EditįWRD understands the power celebrity has on luxury brands. It’s a smart strategy for inviting users to continue the brand experience on a different platform-and possibly gain followers.

It feels like a natural extension of the website and the brand, which allows users to have a seamless transition from website to social media. The Instagram call-to-action doesn’t seem out of place or forced, either.

Oscar de la Renta capitalizes on that statistic by incorporating their “Shop Our Instagram” section right at the bottom of the homepage. Research shows that 72 percent of users report making buying decisions based on something they saw on Instagram, after all. Luxury websites are sitting on a goldmine with Instagram. Oscar de la Renta Instagram Incorporation It’s a simple, but effective and on-brand, strategy that delights users. This breaks up the monotony of looking at categories and catches the eye quickly. For instance, on the women’s collection page, the navigation between categories is broken up nicely with alternations of videos and stills. The clean design, combined with the simple-yet-sophisticated fonts and color scheme, make users feel like they’re stepping into luxury.Īnother stand-out feature on Brunello Cucinelli’s website is its dynamic navigation. Brunello Cucinelli is one of the best luxury online shopping sites for multiple reasons-one of those being how visually appealing the site is.

Sites like seamless